Do Your Print Ads Suck ? Fix them with Adwords
One of the best things about Google Adwords is you can test and measure your advertising messages quickly and for little cost. Why not invest 10% of your print budget in Adwords testing and reduce the risk of an ad bombing?
With print advertising you write the copy, select the graphics elements get it typeset, send [...]
Helping Aussie businesses with online advertising during hard times
While times are tough, online advertising spend has increased “Online advertising is surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB”. Clickfind is the first Australian business directory to help fellow Australians out in a time of need by [...]
Marketing Segmentation and the Rise of Database Marketing
Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly fragmented. Advertising and promotional tactics have become more regionalized and targeted to specific market [...]
